Trend Forecasting

Translating consumer behaviors into actionable design solutions.

Shoe X

Trend forecasting for men’s ready to wear, footwear company which influenced footwear, materials, graphics and color.

Aim

  • Define consumer drivers, influences and needs.

  • Translate fashion, street trends and cultural influences into actionable insights.

Role

  • Created nuance and depth to target consumer.

  • Created presentation materials that inspired designers and enabled more thoughtful design.

  • Lead the creation of storytelling based on trend forecasting for footwear, material and color partners.