Color Design for Products
Color, concept and design storytelling.
Narrative
Telling rich design stories through color and concept design.
Naomi Osaka
US Open
Concept Design and Color Design
Collaboration with Graphic Design Nathanial Dye and Material Designer Isabel Ramos.
Role
Principle architect of concept design aimed at creating playful energy, while creating collectable drops.
Managed design process from conception to final project, directing graphic design and material design partners to execute a complete vision.
Coordinated with sports marketing to create unveiling moments such as coordinating Beats by Dre head phones and dog bandana.
Fade on Fade
Winter 2019 “Air Max Plus Recraft Quick Strike”
Collaboration with Graphic Designer Steven Raznjevich and Developer Jason Eubanks.
Role
Principle architect of concept design aimed at creating kid focused storytelling that evokes brand/model history and impactful shelf read.
Managed design process from conception to final project, coordinating with graphic design, material design and development partners to execute a complete vision.
Created communication assets to ensure success of storytelling for downstream partners.
Acted as key partner with development, creating design solutions for manufacturing and execution issues.
Trend
Creating sophisticated and consumer informed trend savvy concepts and color.
Braided Swoosh
Concept Design and Color Design
Spring 2019
Collaboration with Material Designer Amy Chiao and Graphic Designer/Concept Designer Rich Tu.
Role
Collaborated on concept design aimed at creating kid focused sophisticated designs anticipating luxury and craft informed kids designed.
Managed design process from conception to final project, coordinating with graphic design, material design and development partners to execute a complete vision.
Acted as key partner with development, creating design solutions for manufacturing and execution issues.
Baby Dragon
Concept Design and Color Design
Holiday 2019
Collaboration with Material Designer Deborah Castel
Role
Principle architect of concept design aimed at creating kid focused concepts that create dynamic answers to material led trends like snakeskin.
Managed design process from conception to final project, coordinating with material design and development partners to execute a complete vision.
Acted as key partner with development, creating design solutions for manufacturing and execution issues.
Co-creation
Collaborating across science, innovation and design to push the boundaries of color application.
Black is All of The Colors
Concept, Color and Display Design
Spring 2018
Collaboration with Charles Edwards Materials R&D
Role
Lead color discussions in charente sessions, collaborating with footwear, material, graphic, generative and 3D designers.
Collaborated with Materials R&D partner to create application style for 3D printed materials.
Managed design process from conception to final project, coordinating with designers, makers and leadership to execute a complete vision.
